Thursday, June 10, 2010

Cross Cultural Management

What is Cross Cultural Management?

The business world is expanding day by day because of globalization. So do the diversity at workplace. The way of doing things may vary from culture to culture. What is good in one culture may not be good in another culture. Interpretation of words, gestures and activities are often different.

Cross Cultural Management is an weapon to reduce misunderstandings and hence create effective business and personal relationships. Cross Cultural Management is also a management methodology which is a combination of Business Management, Ethnology and Sociology.

What is the importance of Cross Cultural Management?

- Movement of workforce (workplaces are getting internationalized)

- Globalization / Glocalisation

- Faster Communication

- Understand the world better

- To fight ethnocentrism